21 December, 2023

10 Best B2B e-commerce Platforms for SMBs in 2024

B2B e-commerce software are digital platforms that help facilitate transactions between businesses. In 2024, the three best B2B e-commerce platforms are Cin7, Shopify, and LogiCommerce, which manage everything from product display, bulk orders, and payment processing to inventory management.

Imagine a digital marketplace where small and medium-sized businesses thrive, not just survive.

Since the ever-evolving world of B2B e-commerce is predicted to grow by 20% by 2030, it’s crucial to choose the right platform that caters to your unique business and your customers’ needs. This includes managing inventory, processing orders, and facilitating transactions among your customers.

SMBs that sell to B2B need cost-effective B2B e-commerce solutions with robust features. These platforms should allow room for growth and flexibility as your business scales. In this article, we’ll cover the 10 best B2B e-commerce platforms available.

Methodology: To create our list, we weighed B2B e-commerce platforms based on their features, prices, free trial options, and user reviews.

1. Cin7

Screenshot of Cin7's features

At Cin7, we pride ourselves on our ability to help B2B SMBs reach their full potential with our robust B2B sales portal and B2B payments software, providing a central hub for businesses to browse catalogs, place orders, and manage delivery timelines to eliminate manual order entry. The best part is that Cin7’s B2B e-commerce platform integrates with your current inventory and accounting systems for a seamless transition. 

With our Core and Omni plans, Cin7 can help you achieve business goals faster and more efficiently. Both options offer inventory management, order automation, product information management, and much more. Our B2B stores are built within the same platform to streamline the setup process and speed up fulfillment, so you don’t have to worry about using multiple platforms to get the job done. You can even create product catalogs with variating bundles, sizes, and colors to offer customers more customization options.

The Core plan is a comprehensive solution to automate your day-to-day tasks like data entry and reordering. You can also use our advanced manufacturing to track materials, automate stock transfers, and even streamline delivery timelines.

The Omni plan is more advanced, with native EDI and 3PL integrations to take your order management to the next level. With this software, you can create one central and automated unit that connects all products, orders, warehouses, and more. Keeping all items in one place allows you to focus on the most important items rather than rummaging through spreadsheets and miscellaneous documents. 

Best for: Small and medium-sized businesses looking to tailor their pricing to all customer types and set up custom promotions to move stale inventory

Pricing: 

  • Standard: $349 per month
  • Pro: $599 per month
  • Advanced: $999 per month
  • Omni: Available on request

Key features:

Free trial: 14 days

2. Shopify

Screenshot of Shopify’s overview dashboard

Shopify offers wholesale pricing options, bulk order processing, and customer-specific storefronts, making it easier for SMBs to manage bulk orders and build relationships. The interface is easy to use and lets you design a website — even if you don’t know much about web development. You can customize your site to match your brand’s style with free or paid theme templates.

You can even integrate your existing software like ERP and CRM without any hassle. The advanced version, Shopify Plus, is for enterprise-level businesses with complex needs, offering more customization and automation capabilities.

Best for: Small and medium-sized enterprises starting an online business or those who want to expand online

Pricing: 

  • Basic: $29 per month
  • Shopify: $79 per month
  • Advanced: $299 per month
  • Shopify Plus: $2,000 per month

Key features: Easy-to-use interface, paid and free themes, customizable online storefronts, automatic tax calculations, multiple payment gateways, local delivery and  pickup options

Free trial: Three days

3. LogiCommerce

Screenshot of LogiCommerce’s features

LogiCommerce combines the best of headless and traditional e-commerce and works well for both B2B and B2C sales. Headless e-commerce separates the front and back ends to create a more dynamic approach. With a Core Java and an open-source front end, this software is best suited for medium to large companies. 

The star feature of this software is BackOffice, which utilizes real drag and drop and multitasking capabilities. It has 200+ features and can integrate easily with many ERPs and CRMs. It has also recently added a new feature that lets you manage everything in real time across all places you sell, including online marketplaces and physical stores.

Best for: Medium to large enterprises

Pricing: 

  • Growth plan: $39 per month
  • Business plan: $99 per month

Key features: Third-party integrations, multi-channel marketing, promotions management, cataloging, multi-currency, multi-invoicing system, multi-warehouse inventory management

Free trial: No

Illustration of the top three best B2B e-commerce platforms for SMBs.

4. OpenCart

Screenshot of OpenCart’s dashboard

OpenCart is a free and open-source option for setting up an online store, and it’s a good choice if you’re looking for an alternative to Shopify Plus. It’s easy to use, even if you’re not a tech expert, and there’s a helpful community of developers you can ask for help if needed.

It offers over 13,000 add-ons and themes to make your online shopping experience better. It also works with many trusted payment methods like PayPal, Skrill, and Amazon Payments. If you’re a small business with a tight budget, OpenCart is a great choice. As your business grows, you can start using its paid features for more advanced options.

Best for: Small to medium-sized businesses, online retailers, and entrepreneurs looking for a flexible, open-source e-commerce platform

Pricing: Free, but you will have to pay extra to access the multi-vendor marketplac

Key features: Multi-store functionality, tax and shipping options, multiple payment gateways, recurring payments, integrated shipping methods, unlimited products and categories, multi-currency, and multilingual

Free trial: 7 days

5. BigCommerce

Screenshot of BigCommerce’s dashboard

BigCommerce is a solid option for merchants looking for integration-friendly software. It connects easily with various ERP and CRM software. Businesses can set their own shipping prices for B2B clients and link their various management systems. Customers can quickly reorder and make price quotes, similar to Amazon’s one-click shopping.

You can create a professional online presence with this user-friendly and customizable software. Plus, it provides robust security features to protect customer data.

Best for: Small businesses and new online shop owners

Pricing: 

  • Standard: $39 per month
  • Plus: $105 per month
  • Pro: $399 per month
  • Custom: Available on request

Key features: 12 free templates, real-time shipping quotes, product ratings and reviews, product filtering, customer groups and segmentation, single-page checkouts, mobile responsive website, unlimited API limits

Free trial: 15 days

6. Adobe Commerce (formerly Magento)

Screenshot of Adobe Commerce’s dashboard

Adobe Commerce, formerly known as Magento, is a one-stop shop for creating an online store. This software gives both B2C and B2B customers a unified experience. One of its best features is its flexibility — you can customize almost everything to fit your business needs. It’s like having a physical store where you can arrange the shelves and products just the way you want. 

Small businesses on a budget can choose Magento Open Source because it’s free for everyone. You can add more features and tools  to make your B2B site even better. When your business starts growing and you need more advanced options, you can easily move to Adobe Commerce.

Best for: Medium to large businesses

Pricing: Available on request

Key features: Live product search, ERP integration, channel manager, Amazon sales channel integration, catalog service, Adobe integrations, customer account management, page builder

Free trial: No

7. CS-Cart

Screenshot of CS-Cart’s dashboard

CS-Cart is a leading multi-vendor e-commerce platform for wholesalers and manufacturers. It’s quick to set up — you can get your online store up and running in about three months — which is super helpful in the fast-moving world of online business. 

It has over 500 features, and you can change things on your site however you want. There are thousands of extra features and designs you can add and you’ll have access to a network of developers who can help you make your store even better. Plus, it’s optimized for mobile, so your customers can shop from their phones without any trouble.

Best for: Businesses of all sizes wanting a flexible online store platform

Pricing: 

  • Standard: $1,250 per year
  • Plus: $3,150 per year
  • Ultimate: $6,950 per year

Key features: Custom order statuses, manual order creation, return merchandise authorization, downloadable products, bulk product editing, separate vendor panel, 70 integrated payment methods, shipment management

Free trial: 14 days

8. HubSpot

Screenshot of HubSpot’s e-commerce dashboard

HubSpot is a great choice if you’re looking to create a website and bring all your business departments together. It has separate tools for marketing and sales. The Commerce Hub is perfect for B2B online sales and works effectively with HubSpot’s smart CRM.

You can handle payments, billing, and subscriptions and automate some tasks, making it easier to run your online business. You can pick between HubSpot’s own payment system or Stripe for handling payments. Plus, it connects with QuickBooks and has over 1,400 other tools in the HubSpot App Marketplace.

Best for: Businesses seeking to simplify billing, payments, and customer management all in one system

Pricing: No monthly subscription, but you will have to pay to access Commerce Hub feature

Key features: Customizable web design, customer billing automation, order processing and fulfillment, Stripe payment processing, subscription management, automation and revenue reporting, QuickBooks integration

Free trial: Yes

9. Shift4Shop

9. Shift4Shop

Shift4Shop, formerly 3dcart, ensures B2B customers have the same shopping experience as any other customer. It is highly scalable, which means businesses of any size can use it as they grow. The user-friendly website builder offers over 100 free themes, so you can easily try out different design options for your site.

With its powerful core template engine, Shift4Shop offers a fast-loading, mobile-friendly website. The software comes with everything you need to customize wholesale prices in a way that works best for your business and customers. It even lets you migrate your current e-commerce website for free.

Best for: Small and medium-sized businesses who want to build and maintain their digital presence

Pricing: 

  • End-to-end: Free; only available in the U.S.
  • Basic: $29 per month
  • Plus: $79 per month
  • Pro: $229 per month

Key features: Drag and drop interface, product comparison tool, secure web hosting, multichannel selling, unlimited products and orders, real-time shipping with label printing, digital downloads, tax rate calculations.

Free trial: 15 days

10. WooCommerce

Screenshot of WooCommerce’s dashboard

WooCommerce is a free plugin that can transform your WordPress website into a fully functional online store. You can easily design your websites using customizable WooCommerce theme templates. 

This plugin adds all the necessary features to manage products, shopping carts, and transactions on your WordPress website. You can add as many products as you want and organize them in ways that make sense for your customers. Plus, it integrates well with multiple payment gateways and shipping options, ensuring smooth transactions.

Best for: Small and medium-sized businesses with WordPress websites looking to set up and manage an online store

Pricing: Free plugin, but there are costs associated with hosting, domain name, themes, and payment gateways

Key features: Open-source platform, product sorting and filtering, integrated payment processing, WordPress compatibility, a library of extensions, secure payments, customizable store designs, built-in blogging feature

Free trial: 30 days

What is a B2B e-commerce platform?

B2B e-commerce platforms serve as online marketplaces where businesses can showcase their products or services, negotiate terms, and conduct transactions with other businesses. Unlike B2C platforms that focus on selling products and services to individual customers, B2B e-commerce platforms cater to the needs of businesses engaging in wholesale, bulk, or customized orders.

What is the best B2B e-commerce platform?

Cin7 is considered the best B2B e-commerce platform for small and medium-sized businesses looking to tailor their pricing to all customer types and set up custom promotions to move stale inventory.

However, the right choice depends on each business’s unique needs and preferences. Shopify, LogiCommerce, and OpenCart are a few additional e-commerce platforms to consider.

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