July 21, 2022

5 tasks your ecommerce business can outsource

Online entrepreneurs have a lot on their plates, including supply chain management, product sourcing, inventory, shipping, customer service, and marketing.

How can business owners do everything that has to be done? Outsourcing.

Outsourcing frees up time for business owners to do what needs to be done while saving costs associated with hiring full-time staff.

Let’s dive into outsourcing to see how it can benefit your business and what tasks can be easily outsourced.

What is ecommerce outsourcing?

Outsourcing is obtaining goods or services from a source outside of your business. In terms of service, outsourcing is hiring someone to complete tasks such as writing product descriptions, developing a website, handling support tickets, providing technical support, and marketing. Some companies outsource the entire ecommerce business to a third party.

Outsourcing is a vital component of an ecommerce business.

Ecommerce businesses outsource to cut costs or save resources. Most businesses outsource to improve workflows when they can’t afford or don’t want to hire employees. Outsourced laborers can be hired domestically or internationally.

Advantages of outsourcing ecommerce services

There are some distinctive advantages to outsourcing.

1. Gives you time to focus on your business

Many day-to-day operations can be incredibly time consuming for new and existing business owners. For owners with just a few people on their team, it can be a lot to manage. Outsourcing gives you time to focus on your business goals while the wheels of your business keep spinning.

2. Gives you freedom to innovate

Outsourcing gives you time and freedom to innovate. By outsourcing mundane tasks, you and your creative team can spend time developing your next great product or trying out different things in new business sectors.

3. Enhances productivity

To compete in the ecommerce market, you need people who know what they are doing and who do it well. Outsourcing allows you to draw on experts who specialize in particular services, enhancing productivity because you are hiring people with the right skills for the job.

4. Improves analysis and strategies

The savviest organizations employ the systems necessary to improve their business. Using innovative tools like predictive analytics helps your ecommerce business expand. Analyzing past and current performance metrics can improve customer retention. Outsourcing analytics saves time and ensures reliable data are collected to make strategic decisions.

5. Increases cost efficiency

Outsourcing improves cost efficiency. By outsourcing, you can save the costs that you would have spent on managing customer support, inventory management, fulfillment, handling returns, and setting up the business infrastructure.

5 tasks that your ecommerce business can outsource

Here’s what your ecommerce business can outsource:

1. Content creation

With an online business, you need great content that promotes your business. It’s important to have a quality website or blog that puts a positive spin on what your business can deliver. That’s why hiring an outside content marketer is so important. A content writer has specialized skills to develop engaging content for your ecommerce business.

2. Website design

If your website takes too much time to load or its navigation is complex, visitors will leave immediately. Hiring a professional designer can help you better engage visitors by developing a user-friendly site. Ecommerce sites that are fast, visually appealing, responsive and trustworthy will more easily convert potential customers into loyal ones. Fortunately, you can find great website developers on platforms such as Freelancer and Upwork.

3. Customer service

Stellar customer service begins with product inquiries and carries through the entire transaction, including ordering, delivering, and returns or exchanges. You will need to develop customer service skills within your team, but during the learning curve and while scaling your business, outsourcing can help you keep up with business demands. Outsourcing this aspect of the business ensures that you have the resources and service expertise to expand and support scalable growth cost-effectively.

4. Social media marketing

Social media can transform your business – if it’s done correctly. A poor online presence costs you money. A professional social media marketer can help determine which platforms you should be on (e.g., Instagram, Twitter, LinkedIn) and how to design a social media strategy that makes sense for your business and budget.

5. Bookkeeping

Bookkeeping is one aspect of running a company that you may already outsource. Monitoring company finances is challenging and often requires someone who is highly trained in the intricacies of accounting. Even when your company uses accounting software for day-to-day management, you may still want to outsource to a professional for items such as annual taxes.