The Amazon Standard Identification Number is a unique 10-character alphanumeric number assigned by Amazon.com for identifying products within the Amazon marketplace.
Every product listed on Amazon has a unique amazon standard identification number, meaning no two products have the same number.
These asin number is a unique identifier for Amazon to find and group products that are considered to be the same.
The asin number is an important element for sellers to have as it helps to manage the product catalog. It makes it easy for shoppers to search for products and protects them from counterfeit products. Keep reading to know how to get an asin number.
ASIN is given to 2 types of products-
If you are planning on selling a new or unique product on Amazon, then you need a create a new product listing on Amazon Product Catalog and specify your product’s UPC, GTIN or EAN code. These are usually found near the barcode on the packaging of your product. Amazon will then assign a unique amazon standard identification number to your products.
If your competitors or other sellers are selling the same product, then Amazon allows sellers to take the same ASIN number for listing similar products. You can also find the right asin number for your product from the already existing ones without making a new product listing.
There are a couple of ways to find the ASIN for the same products.
While creating a new product listing on the Amazon marketplace, if you have registered your brand as a private label where you are also the manufacturer then you can protect your ASIN from being used by other sellers selling the same products. But it isn’t that simple. Your brand must have a registered trademark for Amazon to approve it as a private label. You also need to make sure your packaging contains your brand and logo for it to pass as a registered brand.
The ASIN is extremely important for sellers as it becomes the unique identifier with which your product can be found. If your ASIN is being used by other sellers as well, that can eat out a portion of your sales as customers will not know from whom they’re buying if the ASIN is the same.
Amazon provides sellers with unique ASIN to make it easy for them and their customers to find products. The ASIN number serves as an identifier of products amongst the enormous variety found on the Amazon marketplace.