Start Selling with Amazon

Table of Contents

• Get help to start Selling with Amazon 
• Register to Sell on Amazon
• Setup
• FAQs

In 2022, Amazon independent sellers in our U.S. store sold more than 4.1 billion products – an average of 7,800 every minute – and averaged more than $230,000 in sales in Amazon’s store (2022 Small Business Empowerment Report)

Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions. 

• Your business may qualify for a free 1×1 assistance from an Amazon Account representative, Request your Amazon account rep today.
• Recent research shows that over half of the sellers in the Amazon store that sell multi-channel prefer Amazon for customer acquisition.
• In recent research, nearly 60% of the sellers in the Amazon store that sell multi-channel cited Amazon as their fastest-growing channel.
• Sellers have the opportunity to reach millions of customers in over 180 countries as an Amazon selling partner.

Don’t have an Amazon Seller account? Register on Seller Central

Get help to start Selling with Amazon 

• Ready to sell in the Amazon store or have questions prior to getting started? You may be eligible to receive free help from a dedicated Amazon account rep. Submit your info to get help launching your store.

Register to Sell on Amazon

• Register to Sell on Amazon for the flexibility to sell one item or thousands.
• Choose a selling plan based on your needs—you can change plans at any time.
• Create product listings and product detail pages.

Setup

As soon as you have completed registration for your Amazon Seller account, visit/login here.

FAQs

How do I register to sell in the Amazon store?

To get started as an Amazon seller, begin by choosing a selling plan. and setting up an Amazon selling account. Make sure you have access to your bank account number and bank routing number, chargeable credit card, government-issued national ID, tax information, and phone number to complete your registration.

Is being an Amazon seller profitable? 

In 2022, Amazon independent sellers in our U.S. store sold more than 4.1 billion products – an average of 7,800 every minute – and averaged more than $230,000 in sales in Amazon’s store (2022 Small Business Empowerment Report)

How do I increase my sales in the Amazon store?

There are many ways to increase sales in the Amazon store. Appeal to Prime members by using Fulfillment by Amazon (FBA) to offer customers Prime shipping. You can also:

• Up your advertising game by offering promotions, coupons, or lightning deals.
• Register as a Brand Owner and build your own brand experience using Amazon Stores.
• Create A+ content to drive sales.
• Manage customer engagement to market directly to customers who follow your brand.
• Learn more by clicking here.

Additional Resources

• Contact Amazon Seller Central Support