Compiled from 4,000 product sellers and 7,000 Cin7 customers

It’s no surprise that 2020 was a tough year for many product sellers. There was a steep learning curve – and while some embraced the change and became wildly successful (hello Meghan Fabulous, Arms of Eve, and Royal Essence), others struggled to not only be profitable, but to simply stay afloat. While it’s not an exact science, there are certain differentiators that successful modern product sellers use to get ahead. Read on to get the insights you can implement to find similar success.

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We surveyed over 4,000 product sellers in countries all over the world, as well as diving deep into Cin7’s own data. What we found was remarkable — leading product sellers everywhere are all following a repeatable playbook that saw them through the pandemic and led on to serious success.

Differentiator 1

Multichannel selling is the top priority

Differentiator 2

Modern product sellers swear by robust integrations

Differentiator 3

Technical talent is a prerequisite for success

Differentiator 4

You don't need to spend a fortune to be a frontrunner

Differentiator 5

Companies outsourcing fulfillment are significantly more profitable

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Discover the hidden reasons why certain product sellers thrived in 2020.