Helping a startup share the field with major players

Kaffeina wanted an all-in-one system to help expand its B2B and B2C business, and it had to be simple for one administrator to use. Cin7 is helping them achieve their ambition of doubling their revenue in the next two years.

Cin7: What was the biggest challenge you faced as a business that required a need for a system like Cin7?

Kaffeina: We were a new business and had a blank sheet for our systems. Key elements that were important to our business were:

1. Cloud-based so we can be mobile and not have IT infrastructure.
2. One system to meet all our needs: We did not want to have multiple systems. We needed an inventory control system that had manufacturing, sales and quoting modules.
3. Interfacing to Xero accounting seamlessly.
4. Extensions to our B2B and B2C customers so we could receive the majority of our orders online seamlessly.
5. Flexible pricing module so we could do more than just RRP, wholesale and distributor.

The key for us is to have a fully integrated solution that minimises the number of staff we have. We process over 500 customer orders a month and turn over $4 million per annum and have only one admin person. Integration of purchase orders and reporting also makes it very simple for tracking, costing and admin.

Cin7: Has the system solved the challenges and issues you have faced prior to implementation?

Kaffeina: Definitely, more than we ever expected. Our ease of doing business both internally and for our customers and the reduced staff numbers we need because of Cin7 made the investment easily pay for itself.

Cin7: Has the Cin7 system empowered you to be able to achieve something important to the business?

Kaffeina: Yes, it certainly has. We have managed to free up a lot of time on the back end so we can spend more time with our larger customers and build stronger relationships. Our customer interaction through Cin7 paperwork that customers receive and our B2B site make us look and feel like a much larger company than we actually are. This was important when we started the business 15 months ago.

Kaffeina: One hundred percent yes! I have done so many times already.